ui/ux designer

los angeles, ca

student @ accd

Person holding the Falsehoods & Fallacies book, showing the cover design.
Person holding the Falsehoods & Fallacies book, showing the cover design.

ui/ux design — 2026

depop rebrand

role

role

solo designer

timeline

14 weeks

deliverables

concept, typography, layout design, imagery, print production

introduction

I designed a 64-page book that explores yellow journalism through ironic imagery paired with clear explanations of common logical fallacies. The visual system pulls from traditional newspaper cues—Garamond, tight grids, grainy textures—to expose the absurdity of sensational media while keeping the lessons easy to digest.

Vintage illustration of newspapers with sensational headlines being thrown to an audience, representing yellow journalism.

background

Yellow journalism isn’t new, but its impact has intensified with the rise of digital media and AI-generated content. People are constantly exposed to sensational headlines and misleading imagery, making it harder to separate truth from manipulation. I wanted to explore how design could expose these tactics instead of reinforcing them.

insights

I noticed that sensational imagery grabs attention fast — but most readers never question the logic behind the message. Fallacies are baked into headlines, visuals, and framing devices in ways people rarely recognize. The gap between what people see and what they understand is exactly where misinformation spreads.

the goal

Create a book that teaches readers how to spot misinformation by highlighting the fallacies hidden inside sensational media.

Front cover of Falsehoods & Fallacies featuring an AI-generated image of the Pentagon exploding.

cover

The cover chosen is an AI-Generated image of the Pentagon exploding. This image was posted by a user impersonating a renowned news source, Bloomsberg. It went viral in Twitter and caused the stock market to drop of a short period of time because citizens thought it was real.

This image was chosen to not only evoke a sense of mystery and secrecy, but also to further emphasize the point of dangers of fake news; urging the reader to not be enticed by information merely because it’s shocking.

Interior book spread with text and an image of the Illuminati eye symbol.
Interior book spread displaying a categorized list of logical fallacies with supporting visuals and descriptions.
Interior spread featuring several sensational magazine covers and an AI-generated image of the Eiffel Tower engulfed in flames, highlighting media exaggeration.
Interior spread showing a protester with a sign reading “Danger! USA did 9/11,” illustrating emotional misinformation and conspiracy rhetoric.
Interior spread of protestors holding signs such as “No to a cashless society,” “Media masking the truth,” and “There is no climate emergency,” showing the spread of misinformation.
Interior book spread featuring an AI-generated image of Elon Musk standing beside a robotic girl.
Close-up, full-bleed photograph of protestors holding signs at a rally.

INTERIOR

Inside the book, each spread pairs a sensational, high-contrast image with a clear explanation of the logical fallacy at play. I used a strict newspaper-inspired grid, Garamond Premier Pro, and consistent caption structures to guide the reader from shock to understanding. The pacing is intentional—big headlines, tight columns, and controlled whitespace—to echo the drama of yellow journalism while keeping the educational content easy to follow.

reflection

This project strengthened my understanding of typographic hierarchy, grid systems, and print production. It also taught me how powerful design can be when it’s used to reveal—not reinforce—the mechanics of misinformation.

special thanks to tracey shiffman and angeline tan! (ㅅ´ ˘ `)

special thanks to tracey shiffman and angeline tan!

continue the journey (つ˵ •́ω•̀˵)つ。・:*:・゚’☆

continue the journey
(つ˵ •́ω•̀˵)つ。・:*:・゚’☆

let’s connect!ヽ(*^ー^)人(^ー^✿)ノ

feel free to message me via linkedin!

tell me your favorite dessert! ٩( ^ ᵕ ^ ✿ )و ´-

made with love and boba!!

⸜(✿´ ⌣ `✿)⸝

© katelyn kouch 2026

let’s connect!ヽ(*^ー^)人(^ー^✿)ノ

feel free to message me via linkedin!

tell me your favorite dessert!

made with love and boba!!

© katelyn kouch 2026

let’s connect!ヽ(*^ー^)人(^ー^✿)ノ

feel free to reach out to me via linkedin!

made with love and boba!!

⸜(✿´ ⌣ `✿)⸝

© katelyn kouch 2026